Independent film reviews and distribution

I wanted to take a few moments to talk a bit more about distribution. It’s interesting talking to different people about this part of the moviemaking business. Distribution does seem to be quite subjective at times, but at the end of the day, it’s a lot like selling a home. Let me explain.

First, we build a spec home (the movie). When we build the home, we make sure the location (genre) is good, and what people are looking for. As they say in the business, it’s all about location, location, location (genre, genre, genre). Then, we make sure the amenities are of great value (casting, production value, story). And, we make sure we stay on budget and on schedule (budget and schedule).

Once the house is built, very rarely to home builders sell directly to home buyers (self distribution). Rather, the home builder (filmmaker) hires realtors (sales agents) to sell the home (the film) directly to the new home owner (Blockbuster), at a commission. When it comes to films, there are a variety of rights you can sell, but it typically comes down to three categories:

• Theatrical (in the theater)
• Broadcast (cable and satellite)
• Video (Wal Mart and Blockbuster)

And, those three rights can be sold anywhere in the world in separate territories. So, there are lots of variations and combinations of sellable options. For this movie, all rights across all territories are available for purchase at this time. We are currently talking to a variety of sales agents, and we’re getting some great feedback. Many are very pleased with the story and production value. These are some actual quotes from potential sales agents:

    “The film is very well made, and we very much enjoyed its visual qualities.”“It’s a well-shot film.”

And, we did receive our first critic’s review:

    Fi•ss•ure: A separation or disagreement in thought or viewpointIt can certainly be said that this was true of the discussion after the jam packed premier of Russ Pond’s movie, Thursday, Nov 15, 2007! Everyone bustled and buzzed about this fantastic project! My take? Well, where do I start? Slowly at first to be perfectly honest. It began with a great view, its main character. Instantly I thought he should be on 24. His look was perfect, his acting, good. His obvious discomfort about something we didn’t quite know about yet was well portrayed. Therapy session-good start as well.It took too long to get to the juicy part. But the juicy part was really good! It was enjoyable not having a lot of different locations in the film. You could then try to figure out what you’re trying to figure out! Casting was also excellent. Each person perfectly fit their part.The movie had a lot of great issues and to hear the way everyone thought it “ought to have gone” afterwards was really a testament to the greatness of the film. The struggle over death and hence despair, the battle to heal oneself, the mystery of science, the healing between father and son, etc…. My favorite part of course, was the end. I am a woman, after all, and nothing is better than a man wanting to tell his son how much he loves him, even though… The even though?Well you have to go through to find out!– Christy the Critic

For our first review, it’s positive, and that’s very encouraging. We’ll keep you updated on the progress of our new home.


This entry was posted on Monday, December 10th, 2007 at 8:55 am and is filed under distribution.
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